Online video marketing

As we know with the growth of IT field many of the products are marketed using Internet or use it to promote their products. For example The Women’s Tennis Association, now known as the Sony Ericsson WTA Tour, is trying to capitalize on the popularity of its stars with a $15 million global branding campaign.Why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether he can make sense of what you are communicating / selling/proposing and to decide whether your content, style, look and approach are a good fit for what he/she was actually looking for. If you can engage him interest right there and then, and offer a fast, highly visual way to let they discover what your "message" is.

Video marketing has one another meaning also that selling videos.Like that now many films and other video albums are marketed using Internet. The first name came in to mind is you tube, the largest online video library there any one can upload their videos.The new trend in the sector is to create site by the producer/distibutor of a film to promote and to sell songs, trailors, video clippings and pictures. This will be a great introduction to their films before releasing it.
(source:master new media.org)